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Buying smart
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

The demand for reliable packaging data is growing rapidly. New legislation, including the European Packaging and Packaging Waste Regulation (PPWR), calls for greater transparency throughout the chain. Therefore, the Floriculture Packaging Register (FPR) is being further expanded into a central source for recording and exchanging packaging information.

Algemeen

Packaging Register continues to grow: a significant step towards the PPWR and a single source for packaging data

01-09-2026

The demand for reliable packaging data is growing rapidly. New legislation, including the European Packaging and Packaging Waste Regulation (PPWR), calls for greater transparency throughout the chain. Therefore, the Floriculture Packaging Register (FPR) is being further expanded into a central source for recording and exchanging packaging information.

Video

The handling of correction and cancellation requests will change as of October 1, 2026; the response time will be extended to 2 working days, after which the correction will be automatically approved.

Kopers-en-Kwekers

No more expired correction and cancellation requests as of October 1st

31-08-2026

The handling of correction and cancellation requests will change as of October 1, 2026; the response time will be extended to 2 working days, after which the correction will be automatically approved.

Video

For Jan Robbe, buying smart is all about overview, speed and standardisation. As a buyer and seller at IBH-Export in De Kwakel, he works with Floriday on a daily basis. What appeals to him most about Floriday is that he can see at a glance where he can buy what — and act immediately based on the current supply range.

Algemeen

Buying smart according to Jan Robbe: "standardisation and being able to see at a glance where you can buy what"

18-08-2026

For Jan Robbe, buying smart is all about overview, speed and standardisation. As a buyer and seller at IBH-Export in De Kwakel, he works with Floriday on a daily basis. What appeals to him most about Floriday is that he can see at a glance where he can buy what — and act immediately based on the current supply range.