Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

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Video

Kopers-en-Kwekers

Royal FloraHolland makes retail conditions available via Floriday

20-02-2025

The opportunity to agree alternative retail terms with each other has been something growers and buyers on Floriday have requested. This demand comes mainly from parties doing retail trading. Royal FloraHolland has recently been working on a set of Retail terms and conditions that complement and replace some clauses of the Floriday general terms and conditions. These additional terms and conditions are available through Floriday from today. Read how you can use these Retail terms.

Video

Kwekers

Growers experience many benefits by determining own auction sequence

07-02-2025

Growers can now set their auction sequence when creating an auction letter based on features they can define themselves. For flower grower Qualily and plant grower Vireõ, the new functionality is a godsend, especially in view of their internal processes. "We don't have to wait all day anymore."

Video

Kwekers

Bromelia Specialist: “One central location, including for logistics information”

30-01-2025

“Do you still have any…?” and “Where is my delivery?” are the two questions most frequently asked of growers in this industry. We recently spoke to Robin Koesveld, logistics and procurement manager at Bromelia Specialist, about the transport information they would like to give their customers through Track & Trace.