Big fan of phasing out Connect-EAB
Jim: "When we started interfacing with Floriday, we preferred not to settle the direct orders that came in via the Connect-EAB. It is a complicated and outdated technology. At the time, we did know that Royal FloraHolland itself would one day say goodbye to the Connect-EAB. It is an old standard based on e-mail traffic and that results in many errors. The mail landed in the spam folder or the feedback is not working properly. There are so many factors about the Connect-EAB that can cause problems or go wrong. And apart from the EAB protocol; a lot of things, necessary for trading, do not fit into this EAB technology and, in the long run, do not allow for the proper exchange of information between growers and buyers. That is why we are a big fan of phasing out the Connect-EAB, however inconvenient it may be for the entire industry."
From 'Connect-EAB' to 'Direct delivery' in GreenMaster
Together with software suppliers, Royal FloraHolland has joined forces to develop an alternative so that growers with a software package no longer have to use the Connect-EAB for settling their direct trade. The alternative is to handle direct delivery via the API link with Floriday. GreenMaster has also developed this for its customers. Mohammed: "We did the technical development late last year and are now just about ready to roll it out to our customers. We have made as few changes to our package as possible, so it will not have a big impact for growers. As a grower, you deliver the order and behind the scenes everything is processed and taken care of. Growers should get used to a slightly different workflow in terms of corrections and cancellations. Anything different takes time to get used to."
"It offers growers many more opportunities"
Mohammed: "Direct delivery as growers will soon be able to do it simply offers more possibilities: faster feedback on the order, credit limits, checking before you deliver to customers and more sales opportunities through other payment methods What's the difference with the Connect-EAB? An example of how it works now with the Connect-EAB is that you send in your trade, half an hour later you go to your PC and see a rejected Connect-EAB. Your trade has already gone and only then do you find that the customer is not creditworthy. You won't have those kinds of issues soon because direct delivery checks and provides feedback faster. In addition, growers can soon expect more orders from buyers who order via an eWallet (digital wallet) on Floriday. Growers will thus get additional sales opportunities."
Activation support
Jim: "We offer our customers a cloud solution, so an update is quickly rolled out and available to everyone. Growers can set up checkout via Floriday themselves and we support them with explanations and documentation. In addition, our support department is ready to answer growers' questions. Jim concludes, "Our goal will be achieved when all growers with 100% of their customers have switched to the API and are working with direct delivery through our package."
More information
Before the end of April, most software vendors will support the ability to handle direct sales via the Floriday API. This eliminates the need for growers to use the Connect EAB. From 1 July 2023, there will be a charge for using the old Connect-EAB. On our website you can see which software packages already support this capability or where they are in their development. Do you have questions about the status? Then please contact your software supplier.