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Various supplier collectives are active in the horticulture industry. These groups of growers have also been given a place on Floriday for a few weeks now. In this news item, you can read more about this option.
If a buyer is searching for a specific grower under the header Network, it’s possible to search for growers who belong to a group of growers by means of a filter. By filtering for this, it’s possible to discover at a glance which growers are part of a group of growers. In that way, the buyer can easily make a connection or click through to the grower’s store. If a grower is part of a supplier collective, which group this grower is affiliated with is shown on the grower’s profile.
The digital shopping street offers visibility with the right target group for supplier collectives. By designing the shopping street in a professional way by means of a banner on the overarching page and banners on the grower’s profile itself, the group of growers can present itself digitally. In the meantime, Decorum has designed the digital shopping street. By filtering for Decorum in Floriday, all growers who fall under this can now be seen.
