More status messages on the timeline

Last week was the Trade Fair Aalsmeer 2021: a great opportunity to bring your products to the attention of buyers. Floriday also offers a number of digital opportunities for pro-actively communicating with buyers, including a status message on the buyer’s timeline. Would you like to send an update with practical information, a new product or a special offer? Create a status message! 

Reach your entire network all at once

You can use the megaphone on the dashboard to share an update with your network. This could be a network message, such as an update or news about your business. You can also post a recommendation for a product by adding a trade item from the catalogue. This allows the buyer to click through right away to read more information about the product. In addition, it is possible to insert a YouTube video.

Please note! In order to post an update, you will need to set your profile details to public.

Special offer

When you create a special offer for a buyer or a group of buyers, you can add a title, description and photo. This allows you to include more detailed information with the offer. When these details are entered, the offer is also shown on the buyer’s timeline. This makes it an interesting place for a buyer to scroll through. 

Increase in number of orders

We recently spoke to Ruud Blankman from Opti-flor about his experience with status messages on the timeline: “The timeline on Floriday gives us a tool to bring specific topics to the attention of our customers. This could be a change to our assortment or an upcoming public holiday, as a result of which the availability is different than usual. Opti-flor believes it is important to inform our customers in a timely fashion so that there are no surprises. By distributing the message via the timeline, we can quickly inform our entire customer base.”

“The message can be supplemented with a link to the trade item concerned if this is applicable. The results have shown us that the message is viewed more often because of this and that the number of orders of this trade item increases. This tool is a good addition to the Floriday package for us.”

Notify your network

Make effective use of buyers’ timelines by pro-actively sharing updates on their timelines. This notifies your entire network, or, in the case of a special offer, one particular buyer is targeted.