Many buyers search based on availability. Do you want your product to appear in the right search results so that the buyer can order it? Then make sure the availability of your supply in Floriday is correct. What should you pay attention to?
Three components are important in matching your availability: expected availability, actual available supply and the right delivery times and conditions.
For buyers putting together new assortments, availability during the year is very important. Seasonal products like sunflowers or lavender are obviously not available all year round. In your catalogue, enter the expected availability for the whole year realistically. This avoids confusion and buyer disappointment. Getting your expected availability in order (Helpcenter).
Buyers naturally want to know whether the product is actually available. So make sure that everything is filled in Floriday for each product: in which weeks, quantities and at what price are your products available?
Set realistic delivery times and conditions for each delivery location. Often the same times are entered at all delivery locations, while in practice these are not feasible. Check per delivery hub or per individual buyer which times and conditions are appropriate and specify them in the customer-specific delivery terms. This way, the buyer knows when they will get the product and can make the subsequent logistics process run smoothly. This is how to set your delivery terms clearly (Helpcenter).
Floriday is part of Royal FloraHolland
