With the Floriday platform, we want to increase and simplify the floriculture trade. That is why we are developing Floriday as a digital platform together with the market and want to make it possible for everyone to join in and contribute ideas. This is possible in an increasing number of ways. From having your say on the development in the long term, putting forward improvements yourself, voting on functionalities that you find important, to testing functionalities.
More insight and participation options
Since Floriday was launched with a new approach at the beginning of this year, users have more insight into and a greater say in the development of the platform. This is possible, among other ways, via the interactive roadmap on Floriday, by participating in workshops and ideation sessions and by being the first to start working with new functionalities as an early-access user.
Digitisation does not mean the same thing for each business; each grower or buyer has their own way of working. That is why everyone must ultimately be comfortable using Floriday: “Digitisation creates new possibilities and opportunities for every company. And we are contributing to that with the development of Floriday. We are forming the new infrastructure for the sector”, according to Martin de Ruiter, commercial manager Floriday. “We are developing Floriday together with the market. That is why it’s important that we remain in constant dialogue with each other at all levels, about both concrete functions and the digital ambitions of our users. It is important that everyone knows that their ideas and experiences truly contribute to a better platform. Ultimately, the entire sector will reap the benefits of that.”
Peter Alkemade from Alkemade International recently participated in a session in which the long-term opportunities for the platform were discussed with the various users of Floriday: “The beginning of Floriday was quite difficult. I must say in all honesty that it’s going very well now. Greater attention is being paid now to what the market wants and how that is organised. In this way, we have now overcome major obstacles.”
Help build Floriday too
We want to make it possible for everyone to join in with and contribute ideas to Floriday. Would you also like to have your say on the development of Floriday, contribute ideas about improvements and be the first to test new functionalities as an early-access user? Click here and check out all possibilities.
