Novelties in the spotlight in Floriday

Do you have a new, distinctive product? Register the product as a novelty in Floriday! In Floriday we help introduce your product in the right place and to the right target group. Novelties receive full attention from Royal FloraHolland in the media, trade fairs and other initiatives such as the Trade Fair Aalsmeer, the online Novelties Parade and the Glazen Tulp Award.

Novelties can be an important way for your company to set itself apart on the (international) market and to retain this market position. Floriday has been working on the registration and offering of novelties for some time now. Today, the annual hundreds of cut flowers and plants and concepts are collected in one convenient online overview in Floriday. Novelties have been allocated a separate section in the catalogue on the buyer side, allowing buyers to quickly and easily gain insight into the latest novelties and order directly from the grower's shop. 

Novelty assessment

The registration process for growers has also been reviewed and improved. Novelties are now extensively examined and assessed by the novelty team of Royal FloraHolland. As soon as the product is assessed as a novelty, it becomes visible in Floriday and buyers can place an order. Do you have a novelty and do you want to add novelties to Floriday? Read more in our Help Center!

Read more about registering a novelty in our Help Center
Read more about viewing novelties on the buyer side

Tip! Are you a grower with a novelty for a certain period? Inform your customers with the updated special offer function, which you can use to put your novelty in the spotlight.
Read more about the special offer function in Floriday

Increase your sales opportunities with novelties 

Floriday is the ultimate platform for the floriculture industry. By registering your novelty, it becomes visible to the national and international market after approval. In addition, you can increase your sales opportunities because Royal FloraHolland promotes the new product at trade fairs, in various (online) media channels and at product presentations. By registering the novelty, you immediately participate in the presentation of the ‘Glazen Tulp Award’ of Royal FloraHolland. Yet another opportunity to increase your sales opportunities and put your product in the spotlight! 
For more information about novelties and the possibilities offered by Royal FloraHolland, visit the website