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In the floriculture industry, the relationship between the grower and the buyer is of the utmost importance. In practice, there are even cases where a grower will flag his supply as not available, to then be able to offer it to a specific buyer. As a result, they do not have to say “no” when a buyer that is important to them, calls. In this article, we will explain to you how you can configure this in Floriday. Read more!
Use the Floriday functionality to present an offer exclusively to a specific customer.
Floriday offers three options to make an offer exclusively available to this specific buyer:
- Customer specific product: When creating a product in the catalog, you have the options to indicate that it is a ‘customer specific’ product. You can use this option when a product is only sold to this buyer.
- Customer specific supply: For regular products, you can use availability filters to indicate what a buyer can see. This way, you can tailor your offer to specific buyers through both the list prices as well as the lot prices. Customer specific supply is different from customer specific products.
- Special offer or purchase tip: As a grower, you can create a (short-term) special offer and send this to one or more buyers. Buyers receive a notification and have a certain amount of time to respond to the offer.
Buyer specific and 100% Digital working method
By creating a customer specific product, a customer specific supply or a special offer/ purchase tip, you can make the special supply available through Floriday for this specific buyer as you normally would. As a result, the transaction complies with 100% Digital and you are able to sustain the valuable relationship between grower and buyer.