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Buying smart
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

Do you use direct VMP connections? If so, Floriday allows you to manage these in one place, configure your listing settings here, and collaborate more easily with your trading partners.

Kopers-en-Kwekers

From separate VMP links to a single central hub in Floriday for all your links

25-06-2026

Do you use direct VMP connections? If so, Floriday allows you to manage these in one place, configure your listing settings here, and collaborate more easily with your trading partners.

Video

Good news: Track & Trace in Floriday has been extended. Thanks to new logistics screens, you can now see at a glance where your orders are. In addition, Track & Trace information is now also available for trade purchased via Auction, Auction Presales and Daytrade, and the scans for direct trading have been extended. Orders are now scanned at various points in the logistics process, so you can track their status more easily. All conveniently located in one central place in Floriday.

Kopers-en-Kwekers

More insight into your orders with Track & Trace in Floriday

22-06-2026

Good news: Track & Trace in Floriday has been extended. Thanks to new logistics screens, you can now see at a glance where your orders are. In addition, Track & Trace information is now also available for trade purchased via Auction, Auction Presales and Daytrade, and the scans for direct trading have been extended. Orders are now scanned at various points in the logistics process, so you can track their status more easily. All conveniently located in one central place in Floriday.

Video

What started as a step towards more overview and speed has now become a fixed part of the daily workday. For Florian Hildebrand, buyer at the German family business Hegemann, Floriday has become indispensable. “Every day starts for me with Floriday. Just a quick look: what is available, what is new, what supply is there?”

Kopers

Trading internationally without language barriers: how Hegemann works with Floriday

18-06-2026

What started as a step towards more overview and speed has now become a fixed part of the daily workday. For Florian Hildebrand, buyer at the German family business Hegemann, Floriday has become indispensable. “Every day starts for me with Floriday. Just a quick look: what is available, what is new, what supply is there?”