What makes a digital platform successful

In this series, a Floriday expert talks to growers, buyers and a platform expert to find out 
what is needed for a successful digital platform.

#1. What makes a platform successful?

In this first episode, Floriday expert Diede FM Group visits Kwekerij De Zuidplas and platform expert Martijn Arets and asks them the question: what makes a digital platform successful and what is needed for this from both suppliers and buyers on the platform?

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#2. Demand or supply? 

In this second episode, we address the questions: does a good platform start with demand or with supply? But also what it takes for a platform to be future-proof in cooperation with each other and what the role of full supply is in this.

#3. How important is the network effect?

In this third episode, Floriday expert Laura visits Robin from nursery Together2Grow, Maarten from exporter Florca, platform expert Martijn Arets and Floriday Productowner Jefry van den Hoeven and asks them the question: what is the network effect and what does it contribute to success on a platform?

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#4 How does Floriday strengthen your buying and selling strategy?

In this fourth episode, we address the questions: How does Floriday contribute to a powerful sales strategy for growers? And how do buyers use Floriday to make their buying strategy smarter and more efficient? Floriday expert Laura Soederhuijsen discusses the opportunities and benefits of the platform together with experience experts: André Reijm of Double Check Lilly and Jochem Klein of Hoek Group.

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