News archive

Bas La-Graauw, Product Owner at Floriday, keeps busy every day developing Floriday and new features in the digital platform. We discuss last year's developments with him.

Twice a year, we launch a new update to the Floriday API link. This update will be implemented into your software package by your software supplier, so that you can have the latest and improved features in Floriday. In early November, this latest update will be made available: winter release 2024v2. What features will be included by the software supplier in the latest version? Read more below.

The world of digital offers many advantages, but also brings with it many risks. Growers and buyers trading on Floriday will naturally want their commercial information to be kept secure. One of the best ways to tighten your online security is to apply the Zero Trust principle across your own business. But how does this work, and what can you do to integrate this principle into your day-to-day business?

Starting 1 October, it will be possible to update weekly pricing in-week when using catalogue prices. This article tells you all about this news.

Last week was Wish Week again. Altogether, we worked on 29 suggestions which growers and buyers had posted to the platform's roadmap. We selected those suggestions which got the most thumbs-up for this Wish Week.

We recently spoke to Faber about buyers wanting to know more about order delivery status. This time, we spoke to Frits Liefde from the Floral Trade Group. What opportunities does he see in sharing transport data?

A growing number of growers and buyers activate Floriday Messenger and send an initial message. That is the moment when they can experience the added value of chatting in Floriday, right where supply and demand meet. Recently, Floriday Messenger has been developed even further based on feedback from the industry. This news article has more about these developments.

More and more users look for it in Floriday: hardware. Think pots, vases, buckets, baskets, but also decoration. This offers opportunities for the whole sector. Read on to find out how you, as a user, can benefit from this.

We have been working to increase ease of use and expand the contract function. If you frequently work with regular customers (such as retail) and large quantities, this feature might appeal to you. By placing standing orders within contracts, growers and buyers can spend less time on weekly order processing. Read more about the numerous improvements in this post.

Always communicate directly with the right contact person? And all information on the subject immediately available? You can do that from now on via Floriday Messenger.

At the beginning of this year, we started a pilot to check delivery times and minimum delivery quantities set by the growers. This was the wish from a group of growers. We spoke to Raimond Hagedoorn of Gebr. Valstar about his experiences.

With the uniform letter, we have one standard for the floriculture sector. This makes it possible to work with one letter throughout the floriculture sector: a sustainable milestone!

Twice a year, we launch a new update to the Floriday API link. This update will be implemented into your software package by your software supplier so that you, the user, can have the latest and improved features in Floriday. In early May, this latest update will be made available: summer release 2024v1. What is possible to build in by the software vendor in the latest version? Read more below.

At the beginning of the year, we started a pilot to check from Floriday the delivery times and minimum delivery quantity as set by the grower. If, as a grower and/or buyer, you have not yet set this correctly, orders may be rejected more often.

Sustainable practices in the floriculture trade are being given increasing priority. The need for transparency is also increasing. To meet that need, several partners, including Floriday, are joining forces for a new initiative: the Packaging Register. With the register, we are facilitating the exchange of sustainability data of packaging materials. Florpartners project leader Bart Boevé explains: "We want to move towards a circular horticultural chain.

Also in the first quarter of 2024, we organized a Wish Week. In total, we developed just under 30 wishes that growers and buyers left on the roadmap in the platform.

With Floriday, we look for opportunities to simplify processes within the floriculture industry and make them more efficient. The supply chain sticker is a solution for more control and efficiency in the logistics process, for both growers and buyers. This is explained in this video and further explained below.

In my daily contact with growers, I receive many questions about how to increase their network in Floriday. Successful trading through Floriday depends on a good network. Floriday offers growers and buyers the opportunity to expand their network and discover new trade opportunities.. In this article, you will find five valuable tips.

For several weeks now, with a small group of growers, the minimum delivery quantity has been enforced. Buyers who order below the minimum delivery quantity will receive a notification that the order is too small. We found in this journey that buyers do not always adhere to growers' delivery time sets. To be able to validate based on the minimum delivery quantity, we will soon implement a change in Floriday.

From 1 October this year, it will become possible to adjust the weekly price for plants during the week. After each modification in a weekly list, a 24-hour time lock comes into effect, only after which subsequent modification is possible. This allows growers to better respond to market conditions and buyers more security of supply. This is the outcome of several meetings with (plant) growers and buyers.

Bas La-Graauw, Product Owner at Floriday, keeps busy every day developing new features in Floriday. We talk to him about last year's developments and look ahead to 2024.

United Flower Group (EFG) from Saudi Arabia has been working with Floriday to expand their grower network, search for new varieties and buy flowers directly through Floriday.

As a platform, Floriday provides a secure environment for growers and buyers. Strictly confidential data in Floriday is not shared and transaction data used in reports is not traceable. That is the conclusion from the third independent audit into the Information Policy commissioned by Royal FloraHolland's data committee.

In Floriday, growers can set a minimum delivery quantity. Does the buyer order less? Then a message is displayed saying the order is too small. Until now, this was only the case with Direct Purchasing. In Explorer and through the API link, orders below the minimum quantity could still come in to a grower. That will soon change.

Together with growers and buyers, we started working towards a workable solution on adaptive weekly pricing in the plant trade. Growers want to be more responsive to current market conditions and buyers want more security of supply.

Exporteur SQ Flora wil haar klanten een breed assortiment bloemen aanbieden via de kortst mogelijke route, ingekocht bij kwekers uit Nederland en Kenia. Sinds 1,5 jaar maken ze hierbij ook gebruik van Floriday, met name de contractmodule. Steven van Reeven, verantwoordelijk voor de verkoop, deelt zijn visie op digitalisering en welke rol Floriday hierin heeft.

In 2023, we are organising a quarterly Wish Week: last week it took place again! To select these wishes, we look at the number of thumbs up given on the wishes. A total of 34 wishes from growers and buyers were developed in Floriday. In this article, we highlight some of them. In the Helpcenter, you will find a detailed explanation of all the new developments (growers - buyers).

Growers and buyers working through Floriday can also trade with each other through Direct bidding. For Maasdijk-based Heboplant, this way of doing business has now become a regular part of their working method: "Several buyers make bids on our supply, including mostly new buyers!"

Stickers are an important part of the order process in the floriculture industry. Until now, not many stickers have been settled via Floriday. Recently, we implemented several improvements to make this process better. You can find more information in this news release.

Together with growers and buyers, we started working towards a workable solution on real-time pricing in the plant trade. This will allow growers to better respond to current market conditions and provide buyers with greater security of supply. After several conversations with the market, we made an announcement earlier this year. In this article, we give an update on the status.

From 1 October 2023, all buyers for direct trade through Floriday will see the same form. This applies to all Royal FloraHolland locations. With this, we are working towards a single standard for the floriculture sector.

As a breeder and specialist in seeds and young plants, Evanthia is a well-known player in floriculture. Commercial director Louis Kester talks about the aspiration and ambition to grow together and how they are using Floriday to achieve this.

Twice a year, we launch a new update to the Floriday API link. This update will be implemented into your software package by your software supplier so that you, the user, can have the latest and improved features in Floriday. What is possible in the current version? Read more below.

We recently spoke to Rob Stoffer, buyer at Heyl, specialist in supplying German specialist florists. Heyl supplies more than 1,000 German florists 3x a week with cut flowers, plants and decoration. "For so much trade to run smoothly, digitalisation is essential". In the video below, Rob talks about Floriday's role in this and their collaboration with Piet Vijverberg Nursery.

In 2023, we are organising a quarterly Wish Week: last week it took place again! To select these wishes, we look at the number of thumbs up given on the wishes. A total of 26 wishes from growers and buyers were developed in Floriday.

Native Blooms, an Ecuadorian rose nursery producing 30 million stems annually, has found valuable opportunities in the Dutch and European markets through working with Floriday. Since November 2022, Floriday has played a significant role in transforming Native Blooms' business operations and enabling them to expand internationally.

Bas is Product Owner and keeps busy every day developing new features in Floriday. At the beginning of this year, we looked forward to 2023with him. Over the past six months, several improvements and new features have been worked on in Floriday's screens and the link. We look back again with Bas and look ahead to the next six months.

Recently, a new feature became available in Floriday: the bundled offers. Bromelia Specialist started working with it. Sandra Roos, order desk & sales support at Bromelia Specialist, talks about her first experience with the bundled offers and what opportunities she sees for the future: "We can make things a lot easier for the customer this way!"

Hydrangea grower Peter de Munck, together with his brother-in-law, Ferry van der Meer, grows cut hydrangeas from April to early December. They have enjoyed doing this for 10 years. They have been working in Floriday since 2020. Peter shares his experiences of starting with Floriday.

Egon van der Pol, flower exporter at Ventura Flowers, together with his business partner, focuses on exporting flowers to Spain and Portugal. Thanks to Floriday, they buy efficiently from a wide range. Egon has been working with Floriday for the past two years now. Egon: "In the start-up phase, it took a lot of getting used to, we were not immediately enthusiastic about the platform." Read below about Egon's experiences with the platform and how he eventually managed to use Floriday efficiently in their daily operations.

Using the latest techniques, we aim to enhance our users' trade opportunities now and in the future. For example, handling direct delivery is now possible via Floriday instead of Connect-EAB. From 1 July, a fee will therefore apply for using the old message standard. Qualily also switched to that direct delivery via Floriday; Martijn Kwakernaat tells us about it.

Floriday expert June looks back on IFTEX 2023 in Kenya with a good feeling. From 6 to 8 June, she and colleague Loraine had ample opportunity to speak to numerous growers and buyers about Floriday at the international fair, offering demos and comprehensive advice about working with Floriday.

To ensure that all users, regardless of their individual capabilities, can use Floriday, accessibility of the platform is crucial. Using the PC can be quite a challenge for some people. For this reason, Floriday has made several improvements to further improve accessibility for people with visual challenges.

Did you know that growers and buyers spend almost 2 hours a day on the phone and have more than 22 phone conversations with each other daily about orders and availability? At peak times, some companies have as many as 90 to 100 calls a day about this. Around 260 growers and buyers indicated this in a survey we recently distributed to Floriday users.

A common desire from plant growers is to move towards real-time pricing to respond to current market conditions. From buyers, on the other hand, we hear the desire to increase security of supply, which can be better guaranteed by working with available quantities combined with real-time prices. For that reason, we are exploring ways to move towards real-time pricing within Floriday. In this article, we tell you more about this.

For 32 years, Gimall has been exporting potted and garden plants to France, England, Italy and Scandinavia. Tim and Bas deal with buying and selling to the UK. We spoke to them about their experience with Floriday.

To sell successfully through Floriday, it is important to add attractive photos, complete product information and correct availability to your items. This makes your items easier to find and helps customers make the right choice for their purchase. In this video, we talk to Intratuin about the importance of this for their procurement and logistics processes.

Last week, another Wishes Week was organised by Floriday. In 2023, we will organise a quarterly Wishes Week. To select these wishes, we look at the number of thumbs up given on the wishes. A total of 30 wishes from growers and buyers were developed in Floriday. In this article, we highlight some of them. In the Helpcenter, you will find a detailed explanation of all the new developments.

We are working with Floriday to create a future-proof marketplace for the floriculture sector. This means using the latest technologies to increase trading opportunities for growers and buyers . This also means phasing out technologies and services that no longer meet current technical standards, such as the Connect-EAB. In addition, we encourage digital trading through Floriday.

Cor Kromhout is head plant buyer at Bergamotte, the leading D2C (Direct to consumer) player in flowers and plants in France. During a tour of the company, Cor explains why contracts in Floriday work so well for them.

From 1 July 2023, there will be two changes for this reason: buyers will not be charged a service charge if they place the order through Floriday and growers will be encouraged to settle all direct trade through Floriday, making the Connect-EAB unnecessary.

We regularly hear from growers and buyers that they would like to be able to send more information with their orders within Floriday. We have therefore launched a study to discover how to further improve interaction on the platform. Recently, our colleagues Lisa (Product Owner Floriday) and Sofie (Support and onboarding Floriday) have been talking to various growers and buyers to find out the way they currently communicate and what this interaction is about.

With Intenz, VDE Plant aims to market a brand that inspires and contributes to a healthy, green lifestyle. We sit down with co-owner Karin van Eijk (cultivation and new business) and Sven Bakker (sales) from VDE Plant to talk about the family business, Intenz and their marketing strategy.

With more than 1,200 exhibitors from all over the world, the IPM Essen event is a big deal within the floriculture sector. Over four days, exhibitors will present various innovative products and services from the floriculture sector, technology and sustainability. Floriday expert Geert Wijnands will be present each day: "It will be fantastic to see so many familiar and new faces and to talk about Floriday"

Last week, another Wishes week was organised by Floriday. A total of 33 wishes from growers and buyers became available in Floriday. In this article, we highlight some of them.

With trade settings in Floriday, as a buyer and grower you can work together more easily and pleasantly. You can easily set up how you want to trade with each other in a single place in Floriday. Growers and buyers can use a handy dashboard with 'sliders' to indicate how they prefer to work via Floriday. Not only does this provide clarity, it also saves unnecessary work, avoids mistakes and makes dealing with each other more pleasant. In this news item, we tell you about common and new trade settings.

Bas La-Graauw is Product Owner at Floriday and keeps busy every day developing new features in Floriday. We look ahead with him to the developments planned for 2023. What can users expect? What new features are planned?

We are visiting Quattro Plant, exporter in plants. A household name in the industry for more than 13 years. We will be talking to Bente Budek (purchasing supporter) and Rinze Schaper (account manager sales) about the importance of good product photos and the correct product information.

With much enthusiasm, Wietse Bakhuijzen, who is responsible for sales, presents the activity taking place at Van der Salm Nursery. With the smell of lavender and pine needles in the air, we walk past a huge range of Christmas products, and water circulation systems and also climb onto the roof where there are rows of plants growing. Efficiency and sustainability are clearly important to Van der Salm. But automation and digitalisation are also in the company's genes. Read in the interview how Van der Salm is moving its buyers along in digital ordering in Floriday.

In recent months, we have been working hard with software vendors on the new update to the Floriday API link: the Winter Release 2022v2. As of November 1, this update has been stable and available to growers, buyers and agents working with Floriday via the API link. Read in this article which features have become available in this update.

The Floriday Explorer lets you discover new growers and products. This has been possible for a while now thanks to extensive filter options. Recently however another handy tool has been added called "Trending Items".

It has recently become possible to work with 2-Factor Authentication (2-FA) on Floriday. With 2-FA you add a second layer of protection to your Floriday account. This increases the security of your Floriday account.

We are walking through the greenhouses and warehouses of Nieuwkoop Europe. The company, based in De Kwakel in North-Holland, offers a complete concept: hydroponics, its very own spray nozzle, a wide range of pots and plants imported from all over the world. According to platform administrator Leo van Ruiten: "Nieuwkoop is all about tailor-made solutions. Here the customer truly is king".

With the introduction of the Explorer, we are seeing more and more buyers ordering through Floriday. Every day they search thousands of different items they can filter on. To continually improve the quality of this offer on Floriday, it is now possible in the Explorer for buyers to place a notification on items where information is missing or incorrect. This notification will go directly to the relevant grower.

Last week, we organised a 'Wishes week'. In one week, we had 25 wishes from growers and buyers built technically and made them live in the platform.

Together with buyers, the option to send requests has been further improved. Among other things, it is now possible to enter the number of units per trade item, make the request for quote continuous and change it again at a later date. In this article, we will explain more about the widespead options.

In Floriday, it's now possible to work with volume discounts. Next to passing on transport costs, you can now also give volume discounts by way of an offer. Both growers and buyers can choose whether to use it. With that, we offer a solution for a much-heard wish, and provide Floriday users with more trade opportunities.

In mid-2021, Floriday introduced the interactive roadmap: the place to make all requirements, ideas and development points visible. How are these requirements looking now? Using the statistics, Floriday Product Coach Pam van Winden reveals an insight into the follow-up and results.

We spoke to Casper van Iterson, flower buyer at Hoek Group, about digitising and automation within the company. How Casper uses Floriday and how this method of buying not only saves him a lot of time but also provides Hoek with extra sales on a daily basis.

Opportunities for online trading are increasing. With all these opportunities, however, comes the need for coordination. Such as how you as a grower or buyer want to deal with corrections, whether you prefer to work with contracts and whether you as a buyer would like to receive purchasing tips or not. Automating these settings and being in control of them is now possible with Trade Settings in the Floriday screens.

More and more Floriday users are requesting a CheckUp. In this three-part series, we ask users about their experiences. In this third part, we talk to Kimmy de Lijster, who works in the sales back office at Kokoplant from Poeldijk. We ask Kimmy about her experiences with the CheckUp on the basis of five questions.

In Floriday it is now already possible to calculate transport costs, distributed over all the orders within a delivery. From 1 July, this will also be possible for orders via FloraXchange, FloraMondo, VMP and via the API. In this way, a buyer will soon be able to order at different times, but does not need to pay separate transport costs for every order. Because they will be subdivided over all the orders that are placed within one delivery

In the floriculture chain, placing stickers on orders is essential to the processing of the products further in the chain. Many different types of stickers are used for this. ‘Not ideal’ according to many growers. That is why at Floriday, we are looking into introducing a single ‘sector sticker’ which growers, buyers and their customers can use to organise processes more efficiently. Which possibilities does this provide for growers and buyers? We spoke about this with Danny van Bergen-Henegouwen, Purchasing Director of FM Group.

Digitisation offers the floriculture industry new opportunities and possibilities. CIO André van der Linden and Gerben Ravensbergen, member of the Supervisory Board and partner of Dutch Lily Masters, discuss this. The topics they covered include the need for digitisation, developments at Floriday and the ambitions for Floriday. Watch the full video interview.

Growers, buyers and agents who are linked via Floriday's API link can expect a new update of the API link as of 9 May. This update must be installed before the end of October as the current version will no longer work after that. In this news item you can read which new functionalities are offered via the link.

More and more growers and buyers are requesting a CheckUp. In this three-part series, we ask users about their experiences. In this second part, we spoke to Randy Schreuders, sales representative at Blom KENTIA Palmen in Aalsmeer. We asked Randy about his experiences with the CheckUp by way of five questions.

Direct Bidding was launched a fortnight ago; a new way of trading through online bidding. Since then, more than 450 supply rows have been offered and the first deals have been closed. We have already received a great deal of valuable feedback from the first users, which will help us making Direct Bidding even easier. For example, two new features were developed and added to Direct Bidding this week: a promotion button and notifications for growers and buyers.

On Tuesday April 5th, a new way of trading went live in the Floriday screens: Direct Bidding. With Direct Bidding, buyers and growers can trade with each other through online bidding. A first group of growers has started and Direct Bidding supply is open to all buyers.

Are you as a buyer curious about the availability of trade items from certain growers? In Floriday, you can place requests for quotations on supply or on the trade items that the grower has in its catalogue. With the Trade item explorer, which is recently available in Floriday, buyers can now easily make this request after composing their assortment. This can be useful, for example, when you are putting together (retail) contracts or creating table plans for a garden centre.

More and more Floriday growers and buyers are requesting a CheckUp. In this three-part series, we ask users about their experiences. In this first part, we spoke to Jaime van Marrewijk, co-owner of nursery BM Roses in Maasland. We asked Jaime about his experiences with the CheckUp by way of five questions.

What is the optimal price for a product and how can you spend less time negotiating? We're adding a new way of trading – Direct Bidding – to Floriday. We are introducing it to make it easier for buyers and growers to negotiate via online bidding.

More and more growers are signing up for a CheckUp. During a personal consultation (online or on location*) with a Floriday expert, the main focus is on your specific needs. You receive tips on how to set up Floriday more efficiently. 88 growers have already benefited from this service. Which tips do growers most appreciate? Read about them below, as they are probably helpful to you too!

Exactly one year ago, we spoked to Dennis Sinnema, commercial employee at HouwenPlant, about his experience with Floriday, the challenges of a broad range of products and his expectations for the future. Meanwhile, HouwenPlant has taken the next step: a complete switch to Floriday. We spoke to Dennis once again, this time about ceasing the regular supply in FloraXchange.

We’re at the beginning of 2022, so it’s the perfect time for all you growers and buyers to check whether you’re getting the most out of Floriday. The CheckUp is a kind of MOT that looks at your use of Floriday and at the convenient features you could use to work even more comfortably in Floriday.

In Floriday, you can easily define agreements in the form of contracts. Both growers and buyers can enter this agreement in Floriday, upon which both parties can call on after approval by the other party.

With Floriday, we offer one digital platform for the entire floriculture sector. By bringing growers and buyers together on this platform, trade can be increased and processes simplified.

Since the beginning of the summer, growers' associations can also be active on Floriday. In the meantime, several months have passed and the number of digital shopping streets has grown significantly. In this news message, we give an update on this feature, its deployment at the Aalsmeer Trade Fair and share the experience of Addenda and Air So Pure.

With the Floriday platform, we want to increase and simplify the floriculture trade. That is why we are developing Floriday as a digital platform together with the market and want to make it possible for everyone to join in and contribute ideas. This is possible in an increasing number of ways. From having your say on the development in the long term, putting forward improvements yourself, voting on functionalities that you find important, to testing functionalities.

Intratuin recently organised a suppliers’ day in order to give a group of growers an update about the latest developments. We talked to Brigit van der Steeg, Assortment Manager Intratruin Groencentrum, and Nikita Lagerwerf, account manager at KP Holland, about their digitisation process and switch to Floriday. Read more in this news item.

Last week was the Trade Fair Aalsmeer 2021: a great opportunity to bring your products to the attention of buyers. Floriday also offers a number of digital opportunities for pro-actively communicating with buyers, including a status message on the buyer’s timeline. Would you like to send an update with practical information, a new product or a special offer? Create a status message!

Do you have a new, distinctive product? Register the product as a novelty in Floriday! In Floriday we help introduce your product in the right place and to the right target group. Novelties receive full attention from Royal FloraHolland in the media, trade fairs and other initiatives such as the Trade Fair Aalsmeer, the online Novelties Parade and the Glazen Tulp Award.

Floriday provides various ways to offer supply to buyers. For example, the special offer feature in Floriday is the ideal way to quickly create special offers for buyers. This popular feature will soon be further improved. The rest of the process, namely direct purchasing for buyers and communications to their end customers will also be improved. Learn more about the development process of this feature in this news item.

Various supplier collectives are active in the horticulture industry. These groups of growers have also been given a place on Floriday for a few weeks now. In this news item, you can read more about this option.

In developing Floriday, we continuously involve growers, buyers, agents and software suppliers in the creation of new functions. In an animated video, we explain this development process further and invite users to contribute to it.

We notice that there is a lot going on around Floriday. Users and future users have questions about the use or application of Floriday in their nursery. Often, these are questions that can be shared widely, so that other users can benefit as well. Watch all episodes in this update now!

We are looking for users who want to help us test functions on the platform for the further development of Floriday. As an ‘early-access’ user, you can test and use functions at an early stage of development. In addition, you can give feedback and suggestions to developers so that the function suits your needs and wishes even better. Interested? Sign up!

Vilosa supplies a diversity of Kalanchoë and special seasonal products, while Van der Plas offers florists a unique assortment of flowers and plants. Vilosa and Van der Plas have been working together for years. Loek Ammerlaan, account manager at Vilosa, and Johan Oskam, buyer at Van der Plas, talk about their collaboration and especially the use of the special offer and purchase tip in Floriday. Read more in this update.

In the floriculture industry, a lot of work is done on the basis of contracts. These contracts set out long-term agreements between grower and buyer. A buyer wants to record these agreements in advance, so that the buyer is sure to have the right items at the right time. A grower can adjust the cultivation to this and has the certainty that the agreed quantities will be purchased. This is because there’s an obligation to purchase if the agreements are laid down in a contract.

Tulip nursery and forcing centre Borst Bloembollen started using Floriday for the first time at the end of 2019. It currently works entirely through Floriday for all of its auction clock and direct trade. One of its customers is Waterdrinker Flowers, which has been fully focused on digitisation and automation from the very start. Its webshop is linked to Floriday. Borst Bloembollen and Waterdrinker Flowers discuss their collaboration through Floriday in a video.

Recently, we have asked Walter Schoenmakers and Eline Verschoor, Order and Risk Advisers at RoyalFloraHolland, a number of questions about agreement options. Order and risk advice is a service that they have been providing to growers and buyers for many years. Recently, this service has become easy to use within your business via Floriday. Do you work with contracts a lot? Or would you like to know more about it? Then read this interview, including tips of the experts!

In the floriculture industry, the relationship between the grower and the buyer is of the utmost importance. In practice, there are even cases where a grower will flag his supply as not available, to then be able to offer it to a specific buyer. As a result, they do not have to say “no” when a buyer that is important to them, calls. In this article, we will explain to you how you can configure this in Floriday. Read more!

Floriday is continuing to develop in order to support growers and buyers in the best possible way in the sale and handling of their flowers and plants. In this news item, we highlight a number of new options.